Real Estate Marketing Strategy: Real Estate Agent Jan Elizabeth, with over 30 years in marketing, combined with Benjamin Croft's Real Estate experience, bring unmatched expertise, allowing a significant advantage throughout the selling process..
Marketing Mastery: The Croft"s marketing efforts encompass a comprehensive approach, considering factors such as advertising strategies, property showings, market duration, and your unique circumstances, whether you're buying or selling. Her approach leverages her three decades of experience to maximize exposure and results.
Strategic Advertising: Benjamin and Jan ensures your property gains visibility through various channels, including real estate websites, online home search platforms, classified advertisements, and real estate guides. They employ innovative promotion techniques, like MLS listings and office tours, to capture the attention of buyer agents and their clients.
Modern and Traditional Blend: Combining modern techniques with tried-and-true methods, Jan and Benjamin recognize the effectiveness of "For Sale" signs on front lawns. These signs not only attract local attention but also serve as gateways to her online resources, often featured on the sign, further boosting exposure. Brochure boxes often complement the signs, offering potential buyers details
A real estate agent who knows how to market a home!
Real Estate Agents, Croft N Croft may strategically extend outreach by sending property-related mailings to neighbors, sparking interest from those who wish to have friends or relatives nearby. Harnessing the power of word-of-mouth advertising, she taps into the network of friends, relatives, and neighbors to expand the reach of property information.
During home sales, Real Estate Agents Jan and Ben provide guidance on preparing your home for viewing is rooted in enhancing its appeal from a buyer's perspective. They emphasize creating an inviting and serene atmosphere to showcase your property's best features. Understanding the importance of providing prospective buyers with a comfortable and unbiased environment, they tactfully suggest your absence during showings.
If an open house is scheduled, they may recommend notifying neighbors, allowing them to explore your home and potentially identify interested buyers within their circles. This approach capitalizes on the curiosity of neighbors and can yield surprising connections in home sales.
Jan Elizabeth's extensive marketing experience, combined with her thoughtful and strategic approach, adds an invaluable dimension to your home buying or selling endeavor. Her dedication to optimizing exposure and leveraging both traditional and modern marketing methods can significantly impact your success in the competitive real estate market.
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Deep clean thoroughly, using appropriate methods depending on the surface of your floors. Carpeting should be professionally cleaned. Remove area rugs.
Definitely make sure your home is in check. Repair and replace the little things you have let slide. What is not important to you, can often mean a great deal to someone who is investing in a home. Those loose door knobs, discolored switches and switch plates are distractive and noticed. Go through your home and do a thorough maintenance check. Something you may consider is a pre-listing home inspection. Having a home inspection under your belt, gives you the opportunity to repair things that may otherwise cause for a buyer to ask for further negotiations before the end of their inspection period.
Open all curtains, blinds, and shutters. Make sure your windows are clean and void of stains inside and out.
Clear all clutter. Clear all countertops, wash and put away dishes, and remove personal photos, collectibles, toys thrown about, and all those items a family typically leaves all about the home.
Make sure closets are organized and tidy. Don't leave laundry in the washer or dryer.
Use one closet to store things organized in boxes or containers. If you do not have a storage area, pick one wall in your garage and nicely pack and stack everything against that one wall. Depending on how much "stuff" you have, you may want to consider renting a storage unit sized accordingly, during the time your home is on the market, until sold.
Curb appeal refers to the attractiveness and overall visual appeal of a property when viewed from the street or curb. It's the first impression a home makes on potential buyers, visitors, and even passersby. Curb appeal plays a significant role in shaping perceptions and influencing decisions related to purchasing or renting a property. A home with strong curb appeal not only stands out in the neighborhood but also suggests that the interior is likely well-maintained and inviting.
Well-maintained landscaping, the exterior of the home in good repair, which involves cleaning siding, paint, roofs, and windows in clean and attractive condition. The front entry is a focal point and should be clean, in good condition with a strong impression. Lighing should be clean and create an attractive ambiance to the home. Paved surfaces should be clean, well-maintained, and free of cracks and upheavals. Regular cleaning of surfaces, such as removing dirt, debris, and cobwebs, keeps the exterior looking well-maintained. Flowering plants in spring and colorful foliage in autumn can be particularly appealing. Keeping clutter, such as excessive lawn ornaments or overgrown plants, to a minimum maintains a tidy and spacious appearance.
Curb appeal is a powerful tool for creating a positive and lasting impression. It entices potential buyers to explore the property further and sets the tone for their overall experience. Whether you're selling your home or simply taking pride in its appearance, investing in curb appeal can have a significant impact on the perception of your property. Then you want to wow them when they enter your home.
Fresh, fresh, fresh is key. Imagine you are looking at each room in a magazine, and what you would like to see. Keep everything picked up, free of clutter and you want your home to smell fresh. Remove excess items from the sofas. Make sure beds are made and free from items stuffed underneath. Closets are picked up and fresh towels are hung in the bathrooms. Perhaps fresh flowers are in the home. Prepare your dining table set for guests, using your best dishes. Put on soft music. Turn the TV"S on to YouTube with a pretty picture paused. NAd, turn on all lighting throughout the home.
Make sure you discuss this with your REALTOR® and directions are given prior to showings. Pets can be placed in pet cages, taken with you, or taken to a neighbor's home while the home is being shown.
Leave your property during showings. Go enjoy visiting with a friend, take a walk or simply drive around the neighborhood, but do not stay at the property.
Your responsibility is to simply keep the home tidy. Depending on the circumstances, either the listing agent or the showing agent will arrive early and take care of the rest. With Jan Elizabeth Croft and Benjamin Croft REALTOR® you will experience top-notch service and feel comfortable that you and your home are in good professional hands.
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Phoenix, Arizona, United States
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